Amafhha Jewels
B2B wholesale jewelry portal · Houston, Texas
Zero online sales at launch. Thousands in wholesale orders through checkout today, all of it running on custom Liquid I wrote.
I'm a Shopify developer and e-commerce specialist working across B2B and B2C. Custom Liquid, bulk SKU purchasing, tiered pricing, structured collections, plus the SEO and paid social that fills the funnel. Five years across three markets: USA, UAE, Pakistan.
B2B wholesale jewelry portal · Houston, Texas
Zero online sales at launch. Thousands in wholesale orders through checkout today, all of it running on custom Liquid I wrote.
Ghanaian food brand · Melbourne, Australia
An award-winning spice and catering brand selling three ways at once: retail products, a 10-page booking hub for classes and events, and a stockist network across 14+ Melbourne stores. Built one storefront that handles all three without confusing anyone.
Search is the channel that keeps paying after the ad budget stops. I structure collections and product pages around real queries, fix the technical debt Shopify themes ship with, and publish content on a cadence — then report on it from Search Console and Shopify Analytics rather than guesswork. Every number below comes from a client dashboard, screenshot attached.
The SEO campaigns are run by Nourooz's in-house search team — dedicated technical, content and reporting specialists who own the keyword strategy month to month. Store design and development stay in Nourooz's own hands, front to back: theme architecture, custom sections, speed and checkout. One accountable partner, a specialist team behind the search results.
Custom Liquid sections and blocks built on top of a maintainable theme. No app bloat, no locked-in page builders.
Bulk purchasing, gated trade pricing, volume breaks and minimum orders, built so retailers can place a full range order in one pass.
What to stock, how to price it, how to list it. I plan the range, write the listings, structure the collections, and stay on it until orders are coming in.
Product page structure, checkout friction, mobile-first layout, and performance tuning, measured rather than guessed.
Keyword-led product copy, collection landing pages, and a blog cadence that compounds into search demand.
TikTok and Meta campaigns wired to the storefront, plus logistics integrations that automate order handoff.
Website structure, pricing rules, customer types, and what's actually losing you orders today.
Theme customization, custom sections, bulk ordering, and the collection automation behind it.
Product imagery cleanup, SEO-written descriptions, banners, and launch-ready collection pages.
Go live, hook up ads and analytics, then iterate on what the data says every month after.
I work UTC+5 and overlap mornings with Houston, afternoons with Dubai, and evenings with Melbourne. Standups, dispatch questions and launch days have never waited on the clock.
I'm Nourooz, a Computer Science undergrad in Lahore and a full-time e-commerce specialist. I started in 2022 with Shopify dropshipping stores in Pakistan, moved into a white-label shawl brand, then built Arabic/English storefronts for the UAE with Zambeel logistics wired in for fulfillment.
Today most of my work is B2B: a US wholesale jewelry portal running on bulk ordering I built in custom Liquid, plus the SEO program that keeps new retailers finding it. I like the unglamorous parts: tag architecture, inventory logic, checkout flows. That's where the revenue actually leaks.
Whatever feature you have in mind, I can build it: any block, any flow, on any theme. Tell me what your store needs and I'll reply within a day.